Jo Yuri shines prominently as both a fashion icon and a key gaming character in “Squid Game Season 3,” marking a significant expansion of her influence beyond acting and singing.
Fashion Icon Role:
Jo Yuri has been making waves in the advertising and fashion industry. She was appointed as a model for the clothing brand “Mardi Mercredi” in March 2025 and recently unveiled a new collection photoshoot for the brand. In this shoot, she radiated a brilliant visual that captured an innocent and lovely image, perfectly aligning with the brand’s sensibility. The photoshoot emphasized the brand’s signature graphic “Triple Flower” and highlighted casual outfit elements that accentuated Jo Yuri’s girl-like charm and a captivating, mysterious atmosphere. This solidifies her status as a hot icon in the advertising market, showcasing her versatility across various genres and concepts.
Gaming Character in Squid Game 3:
In “Squid Game Season 3,” Jo Yuri portrays the character Kim Jun-hee, also known as Player 222. Her role is pivotal and emotionally charged, as her character is a new mother fighting for survival in the deadly games. The season features intense challenges, including the “Jump Rope” game where Jo Yuri’s character becomes a highlight, showcasing her strength and emotional depth.
Jo Yuri’s character’s baby ultimately wins the Squid Game, symbolizing hope and the future generation, a twist intended by the series creator Hwang Dong-hyuk to inspire optimism despite the brutal nature of the competition. The baby’s victory is significant, with Jo Yuri’s character sacrificing herself to protect her child, adding a profound emotional layer to the story.
Cross-Industry Impact:
Beyond acting, Jo Yuri was introduced as a new character in the Nexon online game “Sudden Attack” on June 26, 2025, coinciding with the release of “Squid Game Season 3.” This crossover includes various events and merchandise celebrating her character “Junhee,” further cementing her presence in both gaming and entertainment industries.
Upcoming Activities:
Jo Yuri is also preparing for a musical comeback with her mini album “Episode 25,” set for release on July 14, 2025, indicating her active engagement across multiple fields including music, acting, fashion, and gaming.
In summary, Jo Yuri’s role in “Squid Game Season 3” as Junhee has not only showcased her acting prowess but also elevated her status as a fashion icon and gaming character, reflecting her multifaceted talent and growing influence in entertainment and advertising.